Examine the Fields of Qualitative and Quantitative...

There has probably been more energy spent on debating the difference, advantages and limitations between qualitative and quantitative research methods, it can be said that this issue has been debated to death with many spending years proving which methods is the best. Qualitative and quantitative researches are the two basic research categories which are used in psychology, with both these type of research having advantages and best limitations to their use in researching. For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative research. This has been fired in later years with some thinking that a combination of the two is best practice especially in social†¦show more content†¦This is a good example of this type of research has it outcome of this research depends on the observation on what Pavlov observed this is the main focus of this method. Another example of quantitative research is the Stanford prison experiment where the researchers observed a group of students that volunteered for this experiment when put in a made up prison, even though the experiment was shut down the outcomes of this research was still depending on what the researcher observed. Qualitative research key characteristics are the researcher immerse her/himself in the setting, contexts of inquiry are not contrived they are natural, want the subjects to speak for themselves, attend to the experience as a what not as separate variables, these is no one general method, the process entail appraisal about what was studied and it implies a direct concern with expertise as it is lived or felt or undergone (Hughes, 2006) The limitations of qualitative research is validity orShow MoreRelatedqualitative and quantitative research methods1823 Words   |  8 PagesPsychological Research Methods: Exploring Qualitative and Quantitative Research In psychology, answers to our questions are not as succinct as in other types of sciences, and the findings essentially depend upon the underlying epistemology used. This essay seeks to define and examine the fields of qualitative and quantitative research. It will address the different epistemologies and methodologies of each paradigm, and aim to give you a brief overview of the two main research methodsRead MoreStatistical And Non Probabilistic Methods3639 Words   |  15 Pages3.7 Sampling Procedures and Techniques. 3.7.1 Sampling Method The researcher will be using a combination of both probabilistic and non-probabilistic method as the research is largely qualitative in nature but there are elements of a quantitative nature. By using a combination of sampling methods it will allow the research to be more realistic and not skewed. The researcher will apply a non-probability – purposive method and using the Heterogeneous sampling technique while analyzing the phenomenonRead MoreA Social Program Of Counties Education Efforts Here Georgia2263 Words   |  10 Pagesmultitude of different reasons to perform research. Research questions help researcher focus and provide organizations with the structures to make improvements. Research questions can come from a verity of people: developed by program staff, evaluators, financial backers, and other community stakeholders (Taylor-Powell, Steele, Douglah, 1996). They can help guide the researcher down the correct path of the program planning process. One focus of the r esearch question is to facilitate conclusion aboutRead MoreQualitative Research in Instructional Technology Essay2865 Words   |  12 PagesWHAT IS QUALITATIVE RESEARCH? One of the trends over the past decade has been the growing use of and interest in qualitative research for educational research. Qualitative research, broadly defined, means any kind of research that produces findings not arrived at by means of statistical procedures or other means of quantification. Where quantitative researchers seek causal determination, prediction, and generalization of findings, qualitative researchers seek instead illumination, understandingRead MoreConsumer Behavior Research9154 Words   |  37 PagesCHAPTER 2 Consumer Research LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Compare the differences between customer research and marketing research. 2. Describe the differences between quantitative research and qualitative research. 3. Understand the use of positivist and interpretivist research. 4. Describe the steps in the consumer research process. 5. Explain the difference between primary and secondary research. 6. Discuss the differences betweenRead MoreQualitative Research Methods6311 Words   |  26 PagesPROJECT QUALITATIVE RESEARCH METHODS FROM AN ORGANIZATION MANAGEMENT PERSPECTIVE à hsan Ulaà ¾ Kocaoà °lu JANUARY 2006 CONTENTS Definition of Qualitative Research in Social Sciences Approaches to Management Research Positivism versus Phenomenology Deductive and Inductive Schools of Thought in Management Research Major Qualitaitve Research Approaches Ethnographic Approach Phenomenology Field Research Grounded Theory Case study Action Research Narrative research Qualitative DataRead MoreBiases Are Factors Which Affects The True Results Of Any Research Study3014 Words   |  13 PagesBiases are factors which affects the true results of any research study. Ellis (2010) suggests a carefully designed study should be free of bias but are inevitable in reality. Firstly, in Chilver’s et al’s (2001) paper, patients were allowed to complete the data collection questionnaires at home which could result to bias. This is because there is no guarantee that patients completed the forms themselves (barns and groove 2003) Furthermore, there is a potential for sampling bias as some of theRead MoreScientific Method and Research2600 Words   |  11 Pagesï » ¿ 1. Name of Course/Module: Research Method 2. Course Code: BT 21603 Research Method 3. Name(s) of academic staff: Dr. Janice L. H. Nga  Ã‚   (Room No. 10, Level 3, SPE. Ext. 1640, Email: janice@ums.edu.my;janicenga@yahoo.com) Dr. Zakariya Belkhamza (Room No. 26, Level 3, SPE. Ext. 1555, Email: zakariya@ums.edu.my) 4. Rationale for the inclusion of the course/module in the programme Doing research is an important activity of the for today’s business environment. Business andRead MoreLiterature review theoretical framework20677 Words   |  83 Pageshow branding can assist companies to achieve their organisational presence in the marketplace. Consequently, as there is inadequate research on branding literature, this study helped to establish a comprehensive understanding regarding the effectiveness of branding for small independent organisations. Therefore, this management report addressed the main research question of ‘how can small independent businesses use branding to create its presence in the marketplace?’ Accordingly, this investigationRead More‘Effects of Globalization and Cross-Cultural Experiences in Education Sector’4106 Words   |  17 Pagesbasis. The main objective of my research is to acquire as much information as possible and develop extensive knowledge of the research subject. Therefore employing a mixed method approach seemed appropriate. Going forward using a flexible investigatory technique through combined deployment of systematic research review and documentary research, could enable addressing a wide range of research questions and quantitative analysis as well as qualitative study of the research data gathered. Henceforth implementing

Week 1 Assignment †Ac573 - 1459 Words

Week 1 Assignment – AC573 Trusted Criminals Text #5. Identify the principal agents who expose white collar crime in contemporary society. What factors motivate people to expose such crime, and what factors inhibit them from doing so? What specific policy measures can be adopted to encourage exposure of white collar crime? White collar crime, as a rule, is less visible than conventional crime. A white collar crime, by definition, is a non-violent act involving deception, typically committed by a business person or public official. lawyershop.com A criminologist blames economic recession and complex financial system as major reasons for the rising white collar crimes in the U.S. â€Å"In huge numbers of cases, people are not aware that they†¦show more content†¦Employees need to know that their ethical or unethical choices will have a direct impact on the success or failure of the company. In addition, training should also be tailored to specific positions in the company and employees roles. Management may need additional training to help deal with employee issues, while someone in purchasing may need more training on gifting policies and someone in finance needs to understand the company’s position on fraud. 3. Regular Communications Once the policy has been executed and training has started, communicating aspects about the code of conduct can have a significant impact on the ethical culture. Many of these communications come through the human resources department, but the voice of the executive management team is critical in these communications. The goal of communications is to make ethics a live, ongoing conversation. If ethics is something that is constantly addressed, referenced frequently in company meetings, and in personal conversations among managers and employees, then people are more aware and more willing to defend the company’s policies when they see or hear of problems. Employees will hold other employees responsible and accountable for living the company’s values. 4. Anonymous Reporting Hotline The fact that an

Partnerships in the Promotion of Child Development in the UK free essay sample

A study of theories on child development with specific reference to the UK. This paper examines the changing relationships between parents, children and the professionals involved in child development through the education system in the UK and England in particular. The paper includes an overview of theories of child development, current policy and interviews with a head teacher, an LEA officer and a mother who home-schooled. Education policy through the 20th century and into the 21st has been influenced by figures including Freud, John Bowlby, Jean Piaget and BF Skinner to name but a few. In the post-war era, John Bowlby focused on the bond between children and their mothers as the prime relationship influencing healthy development. Bowlbys views were highly regarded in his time a 1951 World Health Organization (WHO) committee described him as a wise man for example, and based on his research said that placing children in day care could lead to permanent damage to the emotional health of the future generation through separation from their mothers (cited in Davenport, 1994). We will write a custom essay sample on Partnerships in the Promotion of Child Development in the UK or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bowlbys work could also be seen as having an influence on social policy, since the 1940s saw the provision of welfare benefits for instance to encourage mothers to stay at home with their children.

Internal Factors Responsible for the Fall of Rome free essay sample

Internal Factors Responsible for the Fall of Rome There were several reasons for the fall of rome but internal problems such as military deficiency, political turmoil, and a weakened economy were the predominant forces leading up to the fall. Civil wars were a common occurrence in western Europe and often challenged the imperial throne. â€Å"It is worth once again emphasizing that from 217 down to the collapse of Western Empire there were only a handful of periods as long as ten years when a civil war did not break out† (Goldsworthy). Emperors constantly faced threats for the throne and often abandoned war against foreign enemy to deal with a Roman rival or Usurper. Each civil war drained the empire of money and supplies. What was gained by the winning side was lost by through the destruction of provinces and farmlands. â€Å"Successive civil wars dislocated the army’s administrative and logistical structures, its training patterns, recruitment and also it’s discipline, which suffered whenever license was given in an effort to win loyalty† (Goldsworthy). We will write a custom essay sample on Internal Factors Responsible for the Fall of Rome or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Over time the military was in such disarray soldiers gave their allegiance not to Rome but to their commanders, who fought among themselves for the throne. In efforts to defend themselves from attack the government started to recruit foreign soldiers that would work for money. Because these soldiers were working solely for the money, they showed even less loyalty to Rome. The military was falling apart and causing fear among Emperors that they might lose their power. Personal survival became the priority of every empire and largely shaped their ideas and decisions. One of the changes brought about by the want of survival was the marginalisation of the senatorial class. Major provinces were divided so that no one could command too large of an army and therefor become to powerful. The problem that came about for emperors was that now, a far wider selection of people could be eligible for control of the throne making the threat for the throne even larger. This caused emperors to have little trust in anyone. If an emperor could not trust anyone with sufficient power to deal with a distant problem, most likely the problem was not dealt with at all. â€Å"This sense of neglect by central government prompted a region to rebel and proclaim it’s own emperor† (Goldsworthy). A solution to this problem was to have two emperors. This system had very little success and caused even more separation of military and civil order. Overall, the fear of usurpers overtaking power, lead emperors to lose focus on the necessary credentials of a successful society. The government had limited ambitions and lacked concern for major issues such as health, education, and agriculture. Due to the mass amounts of civil war taken place on Roman land, farming and agriculture greatly suffered. Land was over worked and overused causing the land to become infertile. Soon food shortages and diseases caused the population to decrease. From the cumulations of lost money to war and farming the economy weakened and inflation became high. The gap between the rich and poor gradually increased and the economy weakened. Between civil wars, high taxation, and food shortages, citizens lost a sense patriotism that once flourished throughout society. Throughout all this turmoil it is a wonder how the fall did not come any earlier. The turmoil caused the empire to weaken becoming more susceptible to attacks from bordering countries. And that’s exactly what happened. Some of the foremost enemies of the Western Empire were Germanic tribes including Visigoths in Spain and the Vandals in Africa. The Huns also contributed a great deal to the fall of the empire yet did not form lasting empires on the land they conquered. With this being said, the attacks that came from these groups were only successful because of the internal problems weakening Rome’s military and central government. â€Å"Throughout their history the Romans had always fought a lot of wars against very varied opponents. They had suffered some serious defeats, but had always recovered† (Goldsworthy). This shows that the external forces were far less insignificant in the fall of rome than the internal conflicts faced by the Roman empire.

Revelation Essays - Revelation, Turpin, Flash Cartoons, Claud

Revelation The story opens with Ruby Turpin entering a doctor's waiting room with her husband Claud who has been kicked by a cow. As she and Claud wait, she takes hard stock of the other people in the room. There was some white-trash, a "red- headed youngish woman" who was not white-trash, just common, a well-dressed, pleasant looking lady, and her daughter, an ill-mannered ugly girl in Girl Scout shoes with heavy socks who was reading a book titled Human Development. Listening to the Gospel song playing on the radio in the background, Mrs. Turpin's "heart rose. [Jesus] had not made her a nigger or white-trash or ugly! He had made her herself and given her a little of everything. Jesus, thank you! she said. Thank you thank you thank you!" A few moments later, agreeing with the pleasant lady in regard to her ugly tempered daughter that "'It never hurt anyone to smile,'" Mrs. Turpin notes, "If it's one thing I am, . . .it's grateful. When I think who all I could have been beside myself and what all I got, a little of everything, and a good disposition besides, I just feel like shouting, 'Thank you, Jesus, for making everything the way it is!' . . .'Oh thank you, Jesus, Jesus, thank you!' she cried aloud." Suddenly the book Human Development "struck her directly over her left eye." Nurse, doctor, and mother scramble to subdue the ugly girl. Transfixed by the girl's eyes focused on her, Mrs. Turpin asks "'What you got to say to me?'" waiting, as O'Connor says "as for a revelation." "Go back to hell where you came from, you old wart hog" [the girl] whispered." Haunted by this command, Ruby Turpin spends the rest of the day in puzzlement and concentration. Finally, while hosing down the hog pen that evening she whispers to God in a fierce voice, "What do you send me a message like that for?" "How am I a hog and me both? How am I saved and from hell too?" If students can understand the answer to this question, they can understand the medieval notion of Original Sin. Struggling against the recognition that she shares in the common legacy of humanity, Ruby Turpin wants to know how she is like a hog, and why with plenty of white-trash around the message had to come to her. Challenging God to go on and call her a wart hog from hell, to put the top rung on the bottom, she yells out "There'll still be a top and a bottom!" Shaking with fury, she demands of God, "Who do you think you are?" In a final vision, something akin to the great medieval leveling of death and damnation and salvation forces itself upon her. With an ironic humor reminiscent of Chaucer and beatific purification echoing Dante, O'Connor writes A visionary lights settled in her eyes. She saw the streak [of the setting sun] as a vast swinging bridge extending upward from the earth through a field of living fire. Upon it a horde of souls were rumbling toward heaven. There were whole companies of white-trash, clean for the first time in their lives, and bands of black niggers in white robes, and battalions of freaks and lunatics shouting and clapping and leaping like frogs. And bringing up the end of the procession was a tribe of people whom she recognized at once as those who, like herself and Claud, had always had a little of everything and the God-given wit to use it right. She leaned forward to observe them closer. They were marching behind the others with great dignity, accountable as they had always been for good order and common sense and respectable behavior. They alone were on key. Yet she could see by their shocked and altered faces that even their virtues were being burned away. In painful clarity, Ruby Turpin recognizes, as one critic put it, "the inadequacy of her respectability and the shallowness of her values" (Pepin 26). The vision shows her how--considered by God no more worthy than white-trash, or niggers, or freaks--she can be both a wart hog before the judgment seat of God and saved, too. If "Revelation" can help students understand the nature of Original Sin and the inscrutable nature of God's wisdom, the "A Good Man is Hard to Find" can certainly help them see both the frailty of human will and the kindred nature of human existence. Like Ruby Turpin, the grandmother of "A Good Man Is Hard to

Begash (Kazakhstan)

Begash (Kazakhstan) Begash is a Eurasian pastoralist campsite, located in Semirchye in the piedmont zone of the Dzhungar Mountains of southeastern Kazakhstan, which was occupied episodically between ~2500 BC to AD 1900. The site is located at about 950 meters (3110 feet) above sea level, in a flat ravine terrace enclosed by canyon walls and along a spring-fed stream. Archaeological evidence at the site contains information about some of the earliest pastoralist Steppe Society communities; the important archaeobotanical evidence suggests Begash may have been on the route which moved domestic plants from the point of domestication into the broader world. Timeline and Chronology Archaeological investigations have identified six major phases of occupations. Phase 6 (cal AD 1680-1900), HistoricPhase 5 (cal AD 1260-1410), MedievalPhase 4 (cal AD 70-550), Late Iron AgePhase 3 (970 cal BC-30 cal AD), Early Iron AgePhase 2 (1625-1000 cal BC), Middle-Late Bronze AgePhase 1 (2450-1700 cal BC), Early-Middle Bronze Age A stone foundation for a single house is the earliest structure, built at Begash during Phase Ia. A cist burial, characteristic of other late Bronze Age and Iron Age kurgan burials, contained a cremation: near it was a ritual fire pit. Artifacts associated with Phase 1 include pottery with textile impressions; stone tools including grinders and micro-blades. Phase 2 saw an increase in the number of houses, as well and hearths and pit features; this last was evidence of roughly 600 years of periodic occupation, rather than a permanent settlement. Phase 3 represents the early Iron Age, and contains the pit burial of a young adult woman. Beginning about 390 cal BC, the first substantial residence at the site was built, consisting of two quadrilateral houses with central stone-lined fire-pits and hard-packed floors. The houses were multi-roomed, with stone lined postholes for central roof support. Trash pits and fire-pits are found between the houses. During Phase 4, occupation at Begash is again intermittent, a number of hearths and trash pits have been identified, but not much else. The final phases of occupation, 5 and 6, have substantial large rectangular foundations and corrals still detectable on the modern surface. Plants from Begash Within soils samples taken from the Phase 1a burial cist and associated funerary fire pit were discovered seeds of domesticated wheat, broomcorn millet and barley. This evidence is interpreted by the excavators, an assertion supported by many other scholars, as indication of a distinct route of transmission of wheat and millet from the central Asian mountains and into the steppes by the late 3rd millennium BC (Frachetti et al. 2010). The wheat consisted of 13 whole seeds of domesticated compact free-threshing wheat, either Triticum aestivum or T. turgidum. Frachetti et al. report that the wheat compares favorably to that from the Indus Valley region in Mehrgarh and other Harappan sites, ca. 2500-2000 cal BC and from Sarazm in western Tajikistan, ca. 2600-2000 BC. A total of 61 carbonized broomcorn millet (Panicum miliaceum) seeds were recovered from various Phase 1a contexts, one of which was direct-dated to 2460-2190 cal BC. One barley grain and 26 cerealia (grains unidentified to species), were also recovered from the same contexts. Other seeds found within the soil samples are wild Chenopodium album, Hyoscyamus spp. (also known as nightshade), Galium spp. (bedstraw) and Stipa spp. (feathergrass or spear grass). See Frachetti et al. 2010 and Spengler et al. 2014 for additional details. Domesticated wheat, broomcorn millet and barley found in this context is surprising, given that the people who occupied Begash were clearly nomadic pastoralists, not farmers. The seeds were found in a ritual context, and Frachetti and colleagues suggest that the botanical evidence represents both a ritual exploitation of exotic foods, and an early trajectory for the diffusion of domestic crops from their points of origin into the broader world. Animal Bones The faunal evidence (nearly 22,000 bones and bone fragments) at Begash contradicts the traditional notion that the emergence of Eurasian pastoralism was sparked by horse riding. Sheep/goat are the most prevalent species within the assemblages, as much as 75% of identified minimum number of individuals (MNI) in the earliest phases to just under 50% in Phase 6. Although distinguishing sheep from goats is notoriously difficult, sheep are much more frequently identified in the Begash assemblage than goats. Cattle are the next most frequently found, making up between 18-32% of the faunal assemblages throughout the occupations; with horse remains not present at all until ca 1950 BC, and then in slowly increasing percentages to around 12% by the medieval period. Other domestic animals include dog and Bactrian camel, and wild species are dominated by red deer (Cervus elaphus) and, in the later period, goitered gazelle (Gazella subgutturosa). Key species at the earliest Middle and Bronze age levels at Begash indicates that sheep/goats and cattle were the predominant species. Unlike other steppe communities, it seems apparent that the earliest phases at Begash were not based on horse riding, but rather began with Eurasian pastoralists. See Frachetti and Benecke for details. Outram et al. (2012), however, have argued that the results from Begash should not be considered necessarily typical of all steppe societies. Their 2012 article compared proportions of cattle, sheep and horses from six other Bronze Age sites in Kazakhstan, to show that dependence on horses seems to varied widely from site to site. Textiles and Pottery Textile-impressed pottery from Begash dated to the Early/Middle and Late Bronze ages reported in 2012 (Doumani and Frachetti) provide evidence for a wide variety of woven textiles in the southeastern steppe zone, beginning in the early Bronze Age. Such a wide variety of woven patterns, including a weft-faced cloth, implies interaction between pastoral and hunter-gatherer societies from the northern steppe with pastoralists to the southeast. Such interaction is likely, say Doumani and Frachetti, to be associated with trade networks postulated to have been established no later than the 3rd millinennium BC. These trade networks are believed to have spread animal and plant domestication out of the along the Inner Asian Mountain Corridor. Archaeology Begash was excavated during the first decade of the 21st century, by the joint Kazakh-American Dzhungar Mountains Archaeology Project (DMAP) under the direction of Alexei N. Maryashev and Michael Frachetti. Sources This article is a part of the About.com guide to the Steppe Societies, and the Dictionary of Archaeology. Sources for this article are listed on page two. Sources This article is a part of the About.com guide to the Steppe Societies, and the Dictionary of Archaeology. Betts A, Jia PW, and Dodson J. 2013 The origins of wheat in China and potential pathways for its introduction: A review. Quaternary International in press. doi: 10.1016/j.quaint.2013.07.044 d’Alpoim Guedes J, Lu H, Li Y, Spengler R, Wu X, and Aldenderfer M. 2013. Moving agriculture onto the Tibetan plateau: the archaeobotanical evidence. Archaeological and Anthropological Sciences:1-15. doi: 10.1007/s12520-013-0153-4 Doumani PN, and Frachetti MD. 2012. Bronze Age textile evidence in ceramic impressions: weaving and pottery technology among mobile pastoralists of central Eurasia. Antiquity 86(332):368-382. Frachetti MD, and Benecke N. 2009. From sheep to (some) horses: 4500 years of herd structure at the pastoralist settlement of Begash (south-eastern Kazakhstan). Antiquity 83(322):1023-1027. Frachetti MD, and Maryashev AN. 2007. Long-Term Occupation and Seasonal Settlement of Eastern Eurasian Pastoralists at Begash, Kazakhstan. Journal of Field Archaeology 32(3):221-242. doi: 10.1179/009346907791071520 Frachetti MD, Spengler RN, Fritz GJ, and Maryashev AN. 2010. Earliest direct evidence for broomcorn millet and wheat in the central Eurasian steppe region. Antiquity 84(326):993–1010. Outram AK, Kasparov A, Stear NA, Varfolomeev V, Usmanova E, and Evershed RP. 2012. Patterns of pastoralism in later Bronze Age Kazakhstan: new evidence from faunal and lipid residue analyses. Journal of Archaeological Science 39(7):2424-2435. doi: 10.1016/j.jas.2012.02.009 Spengler III RN. 2013. Botanical Resource Use in the Bronze and Iron Age of the Central Eurasian Mountain/Steppe Interface: Decision Making in Multiresource Pastoral Economies. St. Louis, Missouri: Washington University in St. Louis. Spengler III RN, Cerasetti B, Tengberg M, Cattani M, and Rouse L. 2014. Agriculturalists and pastoralists: Bronze Age economy of the Murghab alluvial fan, southern Central Asia. Vegetation History and Archaeobotany in press. doi: 10.1007/s00334-014-0448-0 Spengler III RN, Frachetti M, Doumani P, Rouse L, Cerasetti B, Bullion E, and Maryashev A. 2014. Early agriculture and crop transmission among Bronze Age mobile pastoralists of Central Eurasia. Proceedings of the Royal Society B: Biological Sciences 281(1783). doi: 10.1098/rspb.2013.3382

Design a management control system to measure the iphone's success as Essay

Design a management control system to measure the iphone's success as an established brand - Essay Example Current Apple Product Offering One area of business that Apple seems to concentrate a great deal of resources is Research and Development (R&D). As the source of many loyal consumers’ frustration about the company, Apple is always upgrading their products (Chamberlin, 2011), presenting iPad 2, for example, less than one year after April 3, 2010 release date of the original iPad (InfoSync World, 2010). The two newest product categories Apple has introduced are the iPad and iPhone (Apple Inc., 2011). Other product categories the company offers include the iPod, a music device that comes in various sizes, styles, and storage capacities, such as iPod Shuffle, iPod Nano, iPod Touch, and iPod Classic. Apple also manufactures laptop and desktop computers called the MacBook and iMac, which also have other styles, sizes, and names, such as MacBook Pro, MacBook Air, Mac Mini, and Mac Pro (Apple Inc., 2011). Shareholder Value or Financial Perspective The financial objectives identified i n this section focus on market share, profits, and utilization of current assets. A company with unsold inventory is losing money every day they do not sell the products (The Business Place, 2009). Tracking the sale of these products by store and moving unused inventory to geographic locations that have potential to sell, if the products are available, as opposed to being manufactured, it is an excellent starting point. Continuing to monitor the location of all inventory and keeping the products mobile will help the company to achieve both of the other objectives in this section, which are increasing market share and profits. Customer Value Perspective In the section focusing on the company’s current and potential customers, the objectives are enriching relationships with current customers, reducing paperwork completed by employees, and generating â€Å"buzz† about new products like the iPhone. Customers do not want to feel as though they are simply revenue for the org anization. Taking time out to focus on the customers, gives the company an opportunity to gain insight through feedback they offer (Walinskas, 2011). If the customer is having issues, the company is aware of them before the customer complains. With the vast amount of technology available as forums for product complaints such as Twitter, Facebook and other social networking sites, and YouTube, customer satisfaction is a top priority (Bensen, 2010). Reducing the amount of paperwork completed by employees, potentially frees up time for these groups to spend focusing on the customer; proactivity requires attention. Customers appreciate immediate notification if a foreseen problem exists. Process or Internal Operation Perspective The two focuses of the three objectives in this section are training and communication. Empowering and developing employees, makes them more of an asset to the company. Knowledge is power, and educated employees ultimately make customers happier (Hobbs, 2011). C ommunicating this knowledge is the second piece of the process. Trained employees are not effective if they do not share their education with peers, customers, management, and all who they interact with during the regular course of business. Customers want

Management Essay Example | Topics and Well Written Essays - 3000 words

Management - Essay Example That is the goal of crisis management, which can be defined as a set of activities aimed at minimizing the potential, or responding to an existing crisis effectively. As such, an effective crisis management plan may provide a company with an opportunity to effectively take urgent actions for minimizing the harm caused by a crisis and, in such a way, save the future of the organization. Furthermore, relevant crisis and issue management activities may even help the company to avoid a crisis and, as a result, save valuable resources to be invested into further growth and development. In is especially true considering the fact that news in the contemporary world spread within hours. Therefore, urgent actions for rescuing the company should be taken immediately after an issue arises. At the same time, good and well-structured relationships with the media may help an organization to decrease the level of crisis’ impact on the company’s future. Therefore, the given paper will try to draw up a basic crisis management plan for Shuanghui Business Group, a food business group that majors in processing pork. The company has already had some experience managing crisis. However, the presented plant will help it to forecast and assess potential future crisis, recommend specific crisis management processes and team structures, as well as provide a list of materials to be to be produced as part of the crisis toolkit. In addition, business continuity considerations will be addressed and a proposal for testing and refining the crisis plan will be presented. All this information will help the company to prepare for a potential crisis and, furthermore, get an opportunity to avoid it and save money. Forecasting and assessing a potential crisis the organization could face. On the 15th of March, 2011, Shuanghui Business Group was suspected of using clenbuterol pigs. As a result, the stock of the company dropped to the trading limit causing a loss of CNY 5.2 billion in th e capital market. Furthermore, the company had to withdraw its products form all the major supermarkets, while some marketplaces even stopped selling the products of the Business Group or refused to continue working with the company. The organization took back all of its products circulating in market and closed manufacturing down to be rectified (Zhang, 2011). Nevertheless, what Shuanghui Business Group experienced is the crisis of consumers’ trust or, if defined more precisely, a product-harm crisis (Dawar & Pillutla, 2000, p. 215), since it involved recalling products from all of the distribution networks due to safety concerns (Chen, Ganesan, & Liu, 2009, p. 214). As a result, the brand’s equity and company’s reputation got damaged, customers’ loyalty decreased, and revenues and market shares – lost (Laufer & Coombs, 2006, p. 379). So, in order for the Business Group not to experience such a disastrous situation again, continuous forecasting an d assessing a potential crisis the organization can face should be conducted. The very first condition for forecasting a crisis is noting both internal and external inputs. People’s perceptions of information differ – what one may consider to be a potential threat will be missed by another. Therefore, it is important to make sure that the organization does not miss any internal or external issues that might indicate a potential crisis (Harvard Business School, 2004, p. 12). For this reason clear and open communication channels should be determined and

Platos Republic Article Example | Topics and Well Written Essays - 250 words

Platos Republic - Article Example The sun symbolizes an intelligent realm, and once its existence is acknowledged, then people can seek the paths to their upper states of mind (Para. 3).   The requirements to pass each stage are preset and definite. I feel that this educates readers to learn and think like the guardians, something that bars them from investigating Plato’s ideas with their personal different theories and experiences. Therefore, Republic education primarily teaches readers to become enlightened philosophers. In my opinion, I feel that Republic education should also allow readers to investigate and comprehend Plato’s system from their personal philosophical thoughts and experiences, and develop new philosophy system to become agents of socio-political change.  Plato’s Republic educates readers to become enlightened philosophers, but not agents of socio-political change. Plato’s ideal city suggests that guardians, who are talented people, should use their skills and knowle dge to enlighten people who are still held in the cave.           

The Turning Points In Three Stories English Literature Essay

The Turning Points In Three Stories English Literature Essay One of the most important aspects of a story lies in the dynamic interactions of the different characters in it. Specially, it is on the main character that the story mainly revolves around and thus, it has the power to direct readers attentions. The main character of a story is called protagonist and there can be more than one main character in a story. The things happen to the main character, the way they are being reacted and the consequences or effects they bring are important factors for drawing readers attentions. Katherine Anne Porter, Nathaniel Hawthorne and Zora Neale Hurston on their stories The Jilting of Granny Weatherall, Young Goodman Brown and Sweat are able to take their readers all the way down to the end by wounding the protagonists vanities through breaking what they value most: promise, trust and patience. Porters The Jilting of Granny Weatherall present the main character, Ellen Weatheral, also called Granny Weatheral, as a sick eighty-year-old woman who has been through up and down of life and now laying on her dying bed. On this last day of her life, flashes of memories [squeezes] out from her heart-both to satisfy and to frustrate her (Kennedy 82). Porter moves back and forth freely from the present realities to the past memories without visible time boundaries and confuses readers so that to show the confusions in the Granny Weathers mind. As the title itself foreshadow, Granny Weatherall had been jilted. Sixty years before, she was being left alone at the altar sweating inside a white veil and in front of an untouched white cake (82). By then her husband to be, George, did not show up at all. The feeling of being jilted was so devastating and it has been affecting her throughout her lifetime. However, as time passes, she is able to go through changes that to some extent heal parts of her wounded vanity. Even if he is not alive today, she wishes to let George knows that she is given back everything he took away and more' (83). Somehow, she is satisfied in her accomplishments in life. After he jilted her, she married another man called John and bore four children with him. Even though John died at a younger age, she was successful to raises the children alone. She fantasizes the memories and [wishes] the old days were back again with the children young and everything to be done over (81). Some twenty years before, she was assuming of dying soon. However, death had never come by. Now, at the time she less think of it and unprepared for it, it comes to her as an endless mass of darkness. Even thought she hates the surprise, she believes that she has already secured a straight road to God (84). Her life, as a dot of light in the bottomless of the darkness, is waiting sign from God so that to be taken to heaven. God might be late or does not come at all. Nevertheless, Granny Weatherall, as a person who had been jilted before, has no courage to withstand the feeling and to wait. She once again feels being jilted. However, this time it is by what she value most and theres nothing more cruel than this-[she]ll never forgive it' (85). With this break of the promise of eternal life, her self-importance become permanently lost and she decide to end her life by blowing out the spot light. On the second story, the Young Goodman Brown, Hawthorne presented a young man called Young Goodman Brown who is newly married with a young woman, called Faith. Hawthorne used such symbolic naming so that to magnify the roles of the characters. The story opens with Young Goodman Brown leaving to a forest at night with a curious evil purpose -a mysterious journey to see the devil (420). When he leaves home, he feels sad for abandoning Faith at night and promises for himself that this will be for once and for all. However, what he is going to experience at this night would change him far more than what he imagined. While Brown fearfully hurries into the forest, he encounters an old man who seems the devil himself. Soon after, Brown feels bad and begins cursing himself for being the first to participate in such wickedness in his family line, whom he assumed them as a race of honest men and good Christians' (421). The traveler argues by evidencing himself as collaborator of Browns ancestors while they were committing crimes of persecution and genocide. Later on, Brown noticed an old woman, who had thought him catechism as youth and who currently is his counselor, proceeding into the darkness. Even though this tempted him for a while, he realizes that this womans choice to ruin her life has nothing to do with him and decides to stop to move forward-hoping to return home. However, before long he hears horses riders and recognize the voices of the minister and Deacon Gookin, discussing about the exciting meeting and the attractive young woman they are going to see (424). Even later, he recognized th e voices of his villages peoples whom he presumes them as good peoples. The whole thing shocked him to death! However, even with all these, he is still determined to resist the wicked: [with] heaven above and Faith below, I will yet stand firm against the devil!' (424). Nevertheless, after a while he hears the voice of his dear Faith and sees the pink ribbon, which was in her head when he left home, flying down to the tree in the forest. This collapses him; he loses his trust in humankind completely and acknowledges, [there] is no good on earth' (425). This is the turning point where he rejects the vanities of the world and his moral code becomes completely paralyzed. In resentment and grief, he rushes to the congregation. At some point after he reached, when he was not able to find Faith there, he was hoping that his backsliding would heal. Yet, the one look at his pale wife makes the change irreversible (428). This fearful experience, whether it was dream or reality, make him to lead a distrustful and gloomy life afterwards. Lastly, in her story, Sweat, Hurston present the main character, Delia John, as a suppressed and exploited washerwoman who is married to an oppressive husband, Skyes Johns. Even if she has been in this abusive relationship for fifteen year, they had different expectations from the beginning: [she] had brought love to the union and he had brought a longing after the flesh (531). Throughout their life together, he has been mistreating her both physically and mentally, wasting her money and cheating frequently on her. However, still she is trying to cope with the situation by neglecting him and by [avoiding] the villagers and meeting places in her efforts to be blind and deaf(534) Even if she tried to bring peace back piece many times, he refused to do so as he has now another intention. Now, he wants to throw out Delia as sugar-cane' and lives with another woman at Delias house (533). While he knew that she has an extreme fear for snake, thinking it would help him to push her out, he allows a rattlesnake to stay at the house. One time, when she complains that she is starving, as she is not able to go to the kitchen for fear of the snake, he affirms her that he has no plan to get rid of the snake at all. At that moment, her love to him grow blurred-Ah hate you tuh de same degree dat Ah useter love yuh. Ah done took an took till mah belly is full up tuh mah neck.'(535) However, it seems that he is not yet thrown out completely. She still hopes that he might feel regretful: [perhaps] he was sorry (536). On the next day, while she comes home with relaxed mood from church and after she began working inside the house, she finds out that the snake is inside. Frightened to death, she is manages to escape and to lie on the barn of the house. While she is there, coherent thought comes toward her mind and she begins to make self-examinations (536). She realizes that, her life is now endangered and it is vivid that Skyes wants to kill her. She also becomes conscious that, it is futile to fight for this unfortunate marriage and there will nothing she will regret about: Well, Ah done de bes Ah could. If things aint right, Gawd knows taint mah fault' (536). After that, Skyes entered to the house and attached by the snake. As she is already utterly broken and wounded, even though she can hear his horrible screams, she does not have the gut to help. Even at the end, she rather wants him to realize she had been there the whole time he was being attached. These three stories are similar in that they all have a turning point in which the main characters totally wounded their vanity. However, each was used for different purposes. Porter used that point to conclude the story as a loser, Nathaniel for brining permanent behaviors changes and Hurston for ending suppressions and miseries.

Life Is A Journey Compare and Contrast Essay

Life is a journey that begins when you are born. Through this journey, we see and hear many things that change the way we think about the people who influence us as well as the world around us. Jack Kerouac’s On the Road, is a great example of the theme â€Å"life is a journey†. This novel is about two characters, Sal Paradise, a young writer, and Dean Moriarty, a wild youth who lives life to the fullest. Together they go all around America; their journeys include traveling through the wilderness, small towns, jungles, and deserts. The Miraculous Journey of Rubin Carter by James S. Hirsch is a story about a boxing legend that is framed by a crooked cop for a murder he didn’t commit. Carter spent twenty-two years of his life in prison for something he didn’t do, but instead of feeling sorry for himself Carter tried to do everything in his power to prove his innocence. He wrote an autobiography in prison, which ultimately helped in bringing out the truth and he would receive his justice. see more:city and village life There are many different themes in On the Road, but life is a journey is the strongest theme in this novel. By reading the title alone this theme is dominant, because Sal and Dean are constantly traveling from one place to another. Sal is a confused person, who can’t decide whether to live a traditional life by settling down and starting a family or to travel around enjoying life like his friend Dean. Dean lives a life free of burden, and responsibility and he seems happy throughout the novel. He is the probably the most interesting character in On the Road because he is essentially what all the other characters in the novel want to be. Dean fascinates Sal, and they become really close friends. They begin a restless journey going back and forth across the country. They go to Denver, California, New Orleans, San Francisco, New York, and then Mexico City. Sal starts off the book as being depressed, gains happiness, confidence, and falls in love at the end. The theme of life is a journey is also a very prominent theme in The Miraculous Journey of Rubin Carter. Carter goes from being a contender for the middleweight boxing crown to jail, charged with murders. The trial was racially biased, because Rubin Carter and John Artis, an acquaintance of Carter’s, were the only black people in the court room, both innocent men were sentenced to life in prison. While in prison, Carter refused to behave like a guilty man by not wearing the prison uniform, or eating prison food,  and refusing to see a parole officer. He wrote an auto-biography entitled The Sixteenth Round: From Number 1 Contender to #45472, with this book he would meet a group of Canadians that would help him become a free man. Carter lost his family, boxing career, and 22 years of his life, but he refused to allow the bitterness overcome him. When Carter was finally released in 1988, he said: â€Å"If I have learned nothing else in life, I’ve learned that bitterness only  consumes the vessel that contains it. And for me to permit bitterness  to control or infect my life in any way whatsoever, would be to allow  those who imprisoned me to take even more than the twenty-two years they’ve already taken. Now, that would make me an accomplice to their crime†¦Ã¢â‚¬  Life is not a still or short-lived event. It is a process of travel, a journey with many ups and downs. The characters in both On the Road and The Miraculous Journey of Rubin Carter went through many different emotions. Both novels had unique journeys through life, with both ending in a positive way.

How to Write a Research Proposal Essay

The starting point for every paper, be it a term paper or a finals’ paper, should be a thoroughly worked-out research proposal. Investing sufficient time and thought into writing a research proposal will yield a good return and can save you a lot of time, confusion and disappointment when actually writing your paper. A research proposal serves several purposes: – It gives an overview of the relevance and objective of a research project. – It gives an overview of the content, the procedure and the timing of a research project. It shows whether a research project is manageable in scope and timing. A research proposal has six key components: – A title page – An abstract which summarizes the project – A detailed description of the project – A time schedule for the project – An overview of the structure of the paper (Gliederung) – References The following sections give an overview of each component. Although each research prop osal should follow this guideline, you will find that not all sections are (equally) applicable for each project, since every research project is different. For instance, a paper that focusses on literature review or a theoretical analysis requires a somewhat different research proposal than a paper that reports an empirical study. Identify the aspects in each section that are relevant to your paper. In total, the research proposal should not exceed 4-5 pages. Useful resources are listed at the end of this guideline. I. TITLE PAGE Give the title of your research paper, your name, your student ID, your course of study, the semester you are in, your contact details, and the course details for which you are submitting the proposal. II. ABSTRACT The purpose of the abstract is to give the reader a brief introductory summary of the project. The abstract should not be longer than 100-150 words. It should address the following questions: – What is the topic of research? – What is the research question? – Why is this relevant? – How do I study the topic? – What kind of findings do I anticipate? – How will I interpret the findings? – What are the implications of my research paper? (c) November 2007, Holger Hopp 1 Even though the abstract comes first in a research proposal, it is advisable to write it last, i. . once you have spelt out all information in detail in the later sections. III. PROJECT DESCRIPTION In this section, you give a detailed account of what, why and how you are going to write about. Write this section in a goal-directed manner. Do not attempt to give an exhaustive overview of the literature you have read and do not try to look at every angle of a prob lem. Rather, everything in this section should relate clearly to your research question. 1) What is the research question? In the research question, you succinctly express the objective of your paper. If you feel your project cannot be formulated in a research question, there is something wrong with it. Every suitable project addresses a clear research question! 2) Why is this relevant? In this section, you briefly explain why you consider the research question to be relevant. What does your paper add to previous research in the field? 3) What do you want to study/write about? Here, you zoom in on the particular topic/phenomenon/problem your paper addresses to answer the research question. Make clear why your topic, etc. is suitable for answering the research question. ) What did previous research find? In this section, you provide a brief overview of the relevant literature. Typically, you outline the different positions/approaches/theories in the field, identify flaws or lacunae in previous research, pinpoint open questions and show how your study follows up on or relates to previous research. It is important to keep this section goal-oriented and brief. Typically, you do not ne ed to cite more than 5-7 sources in this section. 5) What is your hypothesis? Formulate a clear and testable hypothesis. Unlike the research question, which is open, a hypothesis is a testable statement. 6) How do you want to test the hypothesis? In this section, you outline the set-up of your study. If you write a paper based exclusively on previous literature, this section should include information about: (a) Sources: Which texts/approaches/analyses are you going to use? (b) Method and Analysis: How are you going to analyze the texts/approaches/analyses? What do you look for? Which criteria do you apply? How are you going to compare several texts/approaches/analyses? c) Procedure: In which order (of research subquestions) do you tackle the texts/approaches? If you carry out an empirical study, this section should include information about: (c) November 2007, Holger Hopp 2 (a) Participants: How many? What are their characteristics or the selection criteria? Where and how are you going to recruit them? (b) Materials: What are your experimental items like? (c) Design of study: How are you going to construct your items? What are the conditions? What is/are the independent variable/s? What is/are the dependent variable/s? d) Method: Name the method and explain why you opted for it. What task are you going to use? (e) Procedure: How does the task work? How do the items get presented? What do the participants do? (f) Predictions: Break down the hypothesis into experimental predictions according to the design, materials and method of your study. (g) Analysis: State how you are going to classify, group and analyze the results. Which comparisons are you going to make? Which statistical analyses, if any, are you going to use (e. g. frequencies, comparison of means, correlations, etc)? ) What are the expected findings? In this section, you anticipate the findings you think you are going to obtain. Typically, these should be consistent with the prediction flowing from your hypothesis. Write this section in future tense. Do not make up fake data or conclusions! 8) How do the findings speak to the hypothesis? In this section, you explain how you interpret the findings in relation to the hypothesis and how they confirm or disprove the hypothesis. It is interesting to think about unexpected findings: What if the findings turn out differently? Are there any alternative interpretations? 9) What is the expected contribution of your study to the field/research question? Here, you briefly summarize the impact you think your project will have. (c) November 2007, Holger Hopp 3 IV. TIME SCHEDULE Many projects fail because they could not be carried out within the set time limit. Hence, working out a time schedule is essential. In most cases, you can use a table for the time schedule as in the example table (Table 1). Your table may contain more or fewer points. Plan backwards form the date your paper is due and allow for enough time. Total time available Activity 1) Finding and reading previous literature 2) Designing materials 3) Learning how to use method 4) Designing questionnaire 5) Finding participants 6) Running tests 7) Analyzing data †¦ †¦ 8) Writing up 9) Rewriting 10) Thorough proof-reading (if possible also by someone else) 11) Submission 4 months (until 31 January 2 ) Time period Dates (from X until Y) 3 weeks 1 October – 21 October 1 week 2 weeks 22 October – 31 October 22 October – 6 November If you work in a team, state how you are going to divide work and who does what when. V. STRUCTURE OF PAPER In this section, you provide a preliminary Table of Contents of your paper that illustrates the structure of the paper. For each section, indicate how long it will approximately be and what the main points are in it. VI. REFERENCES You should list all references cited in the proposal. Make sure these references are up-to-date and conform to the department’s ABC’s of style (see departmental website). The final steps Read through your proposal and use this guideline as a checklist. Make sure you have addressed all relevant points.

Marketing of Nokia Essays

Marketing of Nokia Essays Marketing of Nokia Essay Marketing of Nokia Essay Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the worlds largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). The corporation also produces telecommunications network equipment for applications such as mobile and fixed-line voice telephony, ISDN, broadband access, voice over IP, and wireless LAN. Nokias headquarters are located in Espoo, a neighbouring city of Finlands capital Helsinki. It has R, manufacturing, and sales representation sites in many continents throughout the world. Nokia Research Center, the corporations industrial research laboratories, has sites in Helsinki; Tampere; Toijala; Tokyo; Beijing; Budapest; Bochum; Palo Alto, California and Cambridge, Massachusetts. Major production factories are located at Salo, Finland; Beijing, China; Dongguan, China; Chennai, India; Komarom, Hungary and the Ruhr region at Germany. In March 2007, Nokia signed a memorandum with Cluj-Napoca City Council, Romania to open a new plant near the city in Jucu commune. Nokias Design Departure has stayed at Salo. Nokia plays a very large role in the economy of Finland. Nokia is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki); a unique situation for an industrialized country. It is an important employer in Finland and several small companies have grown into large ones as Nokias subcontractors. Nokia increased Finlands GDP by more than 1. 5 percent in 1999 alone. In 2004 Nokias share of the Finlands GDP was 3. 5 percent and accounted for almost a quarter of Finlands exports in 2003. In 2006, Nokia generated revenue that for the first time exceeded the state budget of Finland. This has led some to refer to Finland as Nokialand. Finns have ranked Nokia many times as the best Finnish brand and employer. Nokia is listed as the 5th most valuable global brand in Business Week’s Best Global Brands list of 2007 (1st non-US company), the 20th most admirable company worldwide in Fortunes Worlds Most Admired Companies list of 2007 (1st in network communications, 4th non-US company), and is the worlds 119th largest company in Fortune Global 500 list of 2007, up from 131 of the previous year. COMPANY PROFILE Nokias history started in year 1865, when engineer Fredrik Idestam established a wood-pulp mill in Southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. In 1895 Fredrik Idestam handed over the reins of the company to his son-in-law. Nokia was Actually founded in 1965 by Fredrik Idestam in Finland as a paper manufacturing company. In 1920, Finnish Rubber Works became a part of the company, and later on in 1922, Finnish Cable Works joined them. All the three companies were merged in 1967 to form the Nokia Group. Nokia created the NMT mobile phone standard in 1981 and launched the first NMT phone, Mobira Cityman, in 1987. The company delivered the first GSM network to Radkilinia, a Finnish company in 1991, and in 1992, Nokia 1011 a precursor for all Nokia’s current GSM phones was introduced. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses mobile phones and telecommunications networks. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses mobile phones and telecommunications networks. Nokias history contains many achievements that were the first of their kind in the world. Many milestones have been experienced in the mobile phone business since the 80’s. The success with the NMT and GSM technologies and the products they spawned secured Nokias position as the worlds leading telecommunications company. The list of Nokias milestones provided a good insight in the history of wireless communications. Nokia has been involved in making the worlds first NMT network and the worlds first pocket-sized mobile phone. The worlds first device to use the Symbian OS was also produced by Nokia. Nokia was able to offer advanced products from the beginning of the 90s. Early investments in R were thus handsomely rewarded. Nokia ensured its continued growth by reforming its production in the middle of the 90s. The new phone models and standardized technical solutions made it possible to produce an increasingly extensive product range more effectively. The extensive range of mobile phone models, covering all user groups, is one of the reasons why Nokia became the market leader. INTRODUCTION TO MARKETING Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. The new definition of marketing, as released by the American Marketing Association is:- Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler Armstrong 1987) The Mission of marketing is satisfying customer needs. That takes place in a social context. In developed societies marketing is needed in order to satisfy the needs of societys members. Industry is the tool of society to produce products for the satisfaction of needs. Marketing is one of the most important functions in business. It is the discipline required to understand customers needs and the benefits they seek. Academics does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that Marketing and Advertising are synonymous, they are not. Advertising is simply one of the many processes that together constitute Marketing. Product Strategy Nokia provides its customers with a wide variety of products. As per the income band, a series of phones have been produced to meet the customer demand. Here are some examples of various products in different product levels offered by Nokia. Our Companies Basic Product: Nokia 1100- This is a simple phone having core benefits as well as certain added benefits such as a calculator, alarm, games, etc. Our Companies Expected Product: Nokia 6610- This product has certain features which the consumer expects to be present in the handset. It has a colour display, a radio, some value added games, and many more such features. Our Companies Augmented Product: N Seriess: Voice operated phones, Nokia Sirocco Gold phones, etc. Product Classification Based on functional life (Durable or Consumable): Phones are basically durables which last for a long period. Based on utility (Consumer goods or Industrial goods): Phones are consumer good. They can be put under Homogeneous Shopping goods. Based on tangibility (Tangible or Intangible): They can be touched and seen hence they are tangible. Based on price and quantity (Mass or Premium product): Premium products as they are Product Assortment Product Width for Umbrella branding for Company brand name – Nokia **** Brand Equity Nokia uses Line extension as well as Multi branding. It’s most common way of introducing phones is by line extension, though it may sometimes evolve a new brand which it has done in case of N-Series and lately in case of E-Series. In reality a multi brand turns into line extension over a period of time. Co-Brands- Nokia had incorporated with Renault and had made a joint advertisement. This advertisement promoted both. Lifecycle Globally Nokia’s market is at maturity, where as in India it is still in the Growth stage. Pricing Strategy Nokia uses a pricing strategy that best suits the product. Keeping the product in mind the company may go for mass distribution (Penetration) or else may just tap a selected group (Skimming). Market Skimming- N-95: As in case of this phone Nokia deliberately focuses on only a selected rich group of consumers. The price is kept high as their target is only to sell a limited number of phones at a higher margin. Market Penetration- Nokia 1100: The price of this phone is kept nominal. The objective that Nokia wants to achieve through this phone is high market penetration. The desired profits are attained by dealing in volumes. Price Determination Case of 6610 Objective- To enhance market share and market penetration Demand Estimation- Tremendous demand as it is a very basic phone Price Elasticity- High elasticity because it is a utility phone Estimating cost- Generally we can see that Nokia’s product pioneer from a high price and slowly as time passes, there is a fall in price. This can be related to the Experience curve theory where in we can see that as the company gets expertise or experience in producing a particular item then the cost of production gradually falls with a period of time. Though it should be noted that the only cause of fall in price Analysing competitors’ cost price and offers- When 6610 was introduced, other players namely Motorola and Sony Ericsson’s phones were not considered to be reliable and user friendly, even though they were marginally cheap. Further as Nokia was the market leader, the prices were regulated by Nokia and other companies followed Nokia pricing decision making i. e. if Nokia reduced its price than other companies also ought to reduce their prices. Methods- Initially it was VALUE PRICING and now it is GOING RATE PRICING Selecting final price- Using all the above, the final price is arrived at. Promotion Mix Use of AIDA model in Nokia – N Series: When Nokia launched its N Series of phones, it used the AIDA model to great perfection. Before N Series phones came in the market, cell phones were primarily used as a communication tool. Features like cameras, MP3 Players, Radio, and Bluetooth were the ones which used to catch attention of the users. N Series phones revolutionised the cell phone industry with features such as High Data Storage, High Quality camera, amazing sound quality, professional usage etc. Nokia first gained ATTENTION by highly publicising N Series phones as a lifestyle product. Then it began to hold INTEREST of the people by coming up with new models and variety of features in the N Series. This also helped in arousing DESIRE in the market, which helped the company to make N Series a great success despite the high prices of the phones. Promotion Mix Tools a)Advertising One of the strongest aspects of Nokia is its advertising strategy. Nokia’s ad campaigns are have a short shelf life as they are known to be coming up with one new model for each class(basic, mid, high end) in two months. So they have something or the other new for the consumers, thanks to their excellent innovation. Nokia also come up with customised ads during specific events and festivals. For example, they came up with an ad for Nokia 1110 during Holi last year, with the concept that it’s a colour phone for the festival of colours. b)Sales Promotion Nokia does not stress much on Sales Promotion. This is because today the cell phone market is moving really very fast with new models coming up every third month, and even the consumers are ready to change at such a short period. c)Public Relations (PR) Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity. One of the instance is they sponsored the COUNTDOWN event for NEW YEAR 2007, wherein they used Nokia 5200 as their prime product. The event featured NELLY FURTADO performing live. The event also concentrated on GLOBAL WARMING. d)Direct Marketing Nokia does not perform Direct Sales activities on its official website www. nokia. com. However, they do have contractual tie ups with other e-commerce websites like www. bay. com, www. amazon. com etc. Nokia does use DEMO style of Direct Marketing. They set up kiosks extensively at various locations such as malls; business parks etc. and had its latest product N 95 for demo. Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing. Consumer Behaviour 1. Social Factors Social factors like feedback on a specific product from family, frien ds and peers influence the decision of a person whether to buy a product or not. For example, Nokia 6800 is technically one of the best phones by Nokia. However, in terms of features it is similar to Nokia 6610. So, the review was not good and hence it affected the sales of Nokia 6800. 2. Personal Factors Personal Factors like age, occupation, lifestyle, income and personality affect the consumer behaviour. For example, a young college going person may consider music and gaming as the add on features. So, he or she may choose a Nokia N – Gage. On the other hand, a professional may consider utility and may buy an N Series phone. 3. Psychological Factors Psychological factors like perception make difference in consumer behaviour. For example, a consumer may not buy a flip or a slide phone if he or she thinks they are delicate handsets. 4. Cultural Factors Not Applicable with respect to Nokia. Place Mix Market Channels- Nokia uses both dealership as well as direct selling strategy. It has opened its retail outlet ‘Nokia Priority’ as well has many authorised dealers at various places. So Nokia uses 0 level, 1 level 2 level Market channel levels. Consumer Manufacturer Dealer Market Channel Levels- ?0 level (outlets and internet) Nokia has their retail outlets ‘Nokia Priority’ also although they directly don’t sell product on their website but they have contractual tie ups with other e-commerce websites like www. bay. com, www. amazon. com etc. ?1 level (Dept stores- Hypercity) Nokia has authorised dealers at various places it also provide their product at super malls like Hypercity. ?2 level (Wholesaler Retailer channel followed) – This is the traditional way of selling which Nokia does follow. Nokia’s products today are available at almost all retail outlets dealing in m obile phones. Vertical Marketing System Administered (Nokia Priority Dealer) and Contractual (Various Dealership) Steps involved in designing market channel E Series )Analysing customer needs and expectations- breakthrough technology and utility b)Objectives and constraints- high profit (market skimming) and (constraint) low volumes c)Identifying channel alternatives- 0, 1 and 2 level d)Evaluating major alternatives- high profits by catering to the needs of higher level income customers, which are increasing in towns and cities e)Selecting channel members f)Training channel members g)Motivating channel members h)Evaluating channel members i)Modify channel arrangements E-Series Market segmentation and targeting strategy Target marketing The market today has large number of customers and to satisfy each of them individually is impossible of any company. So what any company does is it comes out with a product which satisfies majority of its consumers. This is known as target marketing. The target marketing done by Nokia is also the same it targets major portion of the market whose preferences are similar. It does a market survey of understanding the consumers. It is not actually a survey but look at the type of cell phone which a consumer is looking for in the market through the consumers demand. Nokia targets the market by targeting groups holding major part of demand and accordingly manufacture the product. Example: Targeting the lower income group who are looking for a cheaper cell phone in the market like Nokia 1100. In market targeting strategy Nokia falls in â€Å"product specialization† pattern . As it specializes in the same product line. MARKET SEGMENTATION FOR NOKIA: The decibel levels in the cellular market are increasing with service providers stepping on the gas. Not to be left behind, handset manufacturers are using precise segmentation to carve up their share. Divide and rule seems to be working! According to a report published in May 2001, the all-India cellular subscriber figures stand at 38,71,514. With aggressive marketing by service providers, this figure is expected to increase at a very rapid rate. If current decibel levels in the market are anything to go by, these expectations are well on the way to being met. However, amidst this entire melee one cannot ignore the efforts of the handset manufacturers. Both service providers and handset manufacturers have been complementing each other well with each fuelling the demand for the other. Industry observers attribute the success of handset manufacturers to shrewd market segmentation. The big three of the mobile handset market Nokia, Ericsson and Motorola, have studied the market and segmented it precisely. SEGMENTATION OF NOKIA AND SEGMENTATION MODEL FOLLOWED BY COMPETITORS Connecting people! Nokia, arguably the biggest player in the world, has divided the market into four segments: * Hi-fliers: The biggest segment as far as Nokia is concerned consists of Hi-Fliers, corporate executives who use a mobile phone to increase productivity at work. Aged between 25-45, the segment looks for data transmission and other business-related features. In most cases, the company sponsors the handset, hence price is not a major consideration. * Trendsetters: In any technology adoption cycle, the first segment to adopt an emerging technology is dubbed as the early adopters. For Nokia, these early adopters are Trendsetters who are most receptive to advanced models. This was the segment at which WAP-enabled models were aimed. * Social contact: The third segment for Nokia is the upwardly mobile, socially-conscious segment that uses a mobile to stay in touch. Todays youth and affluent housewives constitute two major chunks of the segment. * Assured: The fourth and last segment as defined by Nokia comprises of CEOs, high-profile celebrities, industrialists and other high net worth individuals. The fact that the segment cannot do without a mobile phone makes it the assured segment. Market segmentation Dr Philip Kotler defines market segmentation as â€Å"a process of identifying groups of buyers with different desires or requirements†. Levels of market segmentation:- Mass marketing: Nokia uses mass marketing techniques by manufacturing cell phones which is suitable for major portion of market. Considering the fact that there are a large number of families falling in the middle income group in India, so their buying capacity is kept in mind and accordingly cell phones are introduced in the market. In this way large number of market is target and mass marketing is done by Nokia. Example: Nokia 3310, 1112, 1110. Segment marketing: In segment marketing Nokia identifies groups having similar wants, purchasing power, buying attitude etc and then comes out with phones catering to different major groups and thus satisfying every part of market with its product. Example: Cell phones 6610, 6610i, 2310 which have fm facilities and are less expensive for middle class service people who travel in trains or via any means of transport. This fm facility will attract such group of people and will indulge such people in buying fm cell rather than normal simple cell phones. Niche marketing: The latest E-series and N-series phones introduced by Nokia are a classic example of niche marketing. Nokia with these latest cell phones targeted the higher class businessmen in the society. These cell phones had features like internet access, a large screen and all the possible latest technology introduced till date. These cell phones are expensive and so it clearly shows that Nokia target a small fraction of higher income group in the urban society. Local marketing: When it comes to local marketing Nokia is not into local marketing. But country wise products are manufactured i. e. according to the demand of product in the market. Individual marketing: Nokia in not into manufacturing of product according to customer specifications. Therefore Nokia is still not into customized marketing. Basis of market segmentation:- a) Geographic segmentation 1) Urban 2) Semi urban 3) Rural b) Demographic segmentation 1) Age 2) Income ) Psychological segmentation 1) Personality On the basis of the above factors market segmentation in Nokia takes place. Positioning strategy Positioning strategy is an image which a marketer develops in the minds of the customer in other words perception about the product in the minds of consumer which is formed by the positioning strategy of the marketer. Any company prefers one consistent positioning message. In case of Nokia the positioning strategy used was â€Å"Nokia Connecting People†. But from the time Nokia has been introduced in the market one image which was created in the minds of consumers was it was a ruff and tuff piece i. . its body is hard. But as the time passed by today Nokia with its core positioning is also targeting its technological advancement as positioning strategy. The positioning strategy of any company plays a vital role in creating a psychological perception about the product. Differentiation strategy It is nothing but adding valued difference to the product which a competitor’s product will not be having in it. It is necessary as differentiation is necessary for a product to be recognized and sold in the market. Differentiation tools:- Product differentiation:-Nokia in terms of product differentiation has a better quality outer body. Nokia has its own software’s supporting the features in the cell phone. These make Nokia different from other cell phone companies. NOKIA STRATEGIC MARKETING IN INDIA Nokia redefines fashion phones in India with the latest LAmour collection Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380. Each model in Nokias the LAmour Collection offers a beautiful mix of contrasts infusing cultural and ethnic influences with luxurious touches of the unexpected. Hints of vintage and craftsmanship, are fused with natural materials, colours and patterns, all carefully crafted and layered with a passion for detail. In the design and development of the LAmour Collection, Nokias Design team has looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration. Craft techniques such as enamelling and etching added a creative spark to the graphics, finishes and colours selected for each model in the collection. Nokia 7380: With etched mirrored surface and discreet keyless dial, the Nokia 7380 comes with a leather cover and a mirrored display. The technology includes a 2-megapixel camera and intuitive voice dialing. Key features: Keyless dial 2-megapixel camera, 4x zoom Enhanced Voice Commands MP3 player Nokia 7370: The Nokia 7370 swivels open to reveal its elegantly hidden keypad. Beautiful patterns into the elegant metal trims are contrasted by leather-inspired faceplates. The Nokia 7370 is available in two colour schemes, coffee brown and warm amber, with each model offering a distinct set of graphics, screensavers and even dedicated camera keys. Key features: 1. 3 megapixel camera, 8x zoom 2-inch QVGA colour screen (320 x 240 pixels) Stereo speakers with 3D sound effects Video ring tones FM Radio Nokia 7360: Trend-conscious men and women will appreciate the Nokia 7360s mixture of patterns and textures, which are perfectly complemented by elegant accessories, including straps and carrying pouches. The Nokia 7360 is also available in two signature LAmour Collection colour schemes, coffee brown and warm amber. Nokia has j umped into the growing market of online distribution of tones, graphics and games downloads in India and is offering a choice of 120 games which can be downloaded at Rs 50 per game. However, users will have to shell out an additional Rs 10-25 for the airtime depending on the size of the game. Nokia claims to be the first handset manufacturer to enter this business in India and the first company to launch games downloads in the Indian market. So far, only online content and utility services companies such as MSN and Yahoo have been offering ringtones and graphics downloads to mobile phone enthusiasts. The business of offering ringtones and graphics is growing almost by 100 per cent, according to industry experts. The download business for the calendar year 2003 was estimated to be around Rs 10 crore and is expected to touch Rs 20 crore this year. These estimates do not take airtime charges paid by the users for downloads. â€Å"Nokia is not entering this business to make money. In fact, a large part of the revenue will be shared by the service operators and content providers. Our interest is to help mobile service operators to increase their average revenue per user (ARPU) and to influence mobile phone users to upgrade to the latest models being launched by the company,† Nokia India marketing head Gautam Advani said. Mr Advani claimed that the company launched a game named ’Makhan Chor’ during ’Janmasthmi Utsav’ last month and the response was very encouraging. Nokia India has already tied up with with Bollywood production houses such as Harry Baweja, Rajshri Pictures and RS Entertainment for graphics and movies. It has also entered into an agreement with Indian Performing Rights Society for ringtones. PROMOTIONAL STRATEGIES: Push or Pull Marketing theory distinguishes between two main kinds of promotional strategy push and pull. Push A â€Å"push† promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of push selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell directly to the consumer, bypassing other distribution channels (e. g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrens’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. PRICING STRATEGIES Ultra low cost phonesless than Rs 2,000are fuelling demand in cost-sensitive India, where more than 4 million new users are entering the 85. 4 million strong wireless sector each month. The number of mobile services users surged 47 percent in 2005, and now exceeds the population of Germany. India is expected to be the worlds third largest mobile market by the end of this year, behind China and the United States. We anticipate that there will be a long-term sustainable demand for mobile telephony in the fast-growing Indian market, Chief Executive Jorma Ollila said at the launch of the plant in Sriperumbudur, on the outskirts of Chennai. Bundles: Another category where penetration is next to negligible is the fast-growing mobile telephony market - penetration stands at roughly 5%. Here, even as price continues to be a significant factor for determining the choice of handset or service provider, the value equation, according to Sanjay Behl, marketing head of Nokia India, is even more imperative. Nokia found success with its ‘Made in India’ Nokia 1100, which incorporated unique features such as a torchlight, a dust-resistant keypad and an anti-slip grip to appeal to the semi-urban markets. Importantly, Behl says that even applications and software - such as T9 or language interface and text input - have to be customised to meet consumer needs. The 1100, which currently retails at Rs 2,700, is the largest selling handset in India with a market share of about 25% in terms of volumes, and 16% in terms of value. On the other hand, another Nokia phone, the 2600, priced at Rs 4,200, is the highest selling colour model in India, with a 7% market share. In the colour segment alone, the 2600 has a 17% share. â€Å"Clear evidence of how features (colour screen) and price have been cleverly bundled to drive penetration,† says Behl. Four P’s In popular usage, Marketing is the promotion of products, especially Advertising and Branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four P’s, have passed into the language. The Four P’s are: Product: The product aspects of marketing deal with the specifications of the actual good or service, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary it can simply be what is exchanged for the product or service, e. g. time, or attention. Promotion: This includes advertising, Sales promotion, Publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company. Placem ent: refers to how the product gets to the customer; for example, point of sale placement or Retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e. g. online vs. etail), which geographic region or industry, to which segment (young adults, families, business people), etc. PRODUCTS OFFERED BY NOKIA There are Various Ranges of Products that Nokia Offers. Especially in Mobile phones Nokia is the Leading Manufacturer in it. Nokia Offers various Mobile Phones with varied Quality, Shape, Size, Colour, etc. Nokia Offers a Varied Range of Mobile Phones Other accessories with it. All Mobile phones are having Different Specifications in it. Nokia is Launching a New Products Every Year. It First Does Analysis of Market according to Taste of Consumers It Launches its Products in Market. Till now Nokia has Launched a No. of Products in Market It had been very Successful for Nokia after launching so many products. Nokia has Strengthened its Strategy of Working in Market. It has Revolutionised all sectors in Market. No one is So Powerful as Nokia in Field of Mobile Phones in India. There are so many Mobile Phones been in Market by Nokia. Several New Techniques Upgradation is being done to enhance launch a new product every time in Market. Nokia’s R D Department is very much in Progress for working over bringing a special change in every mobile phone its launching in market. After Launching Various Mobile phones in market till now, Nokia is now Launching various new Models of Mobile Phones i. e it is bringing new changes in the series of Mobile Phones. Firstly All Mobile Phones used to have only Black White/ Colour Display, Messaging. But now Nokia has launched Various New Models of Mobile Phones in Mobile Series that it Has Rocked the Market. The New Models are having various Greater, Advanced Facilities from that of other phones till now. These New Models Which Nokia is going to Launch in market is having all Types of Features/Facilities like:- 1)Instant Messaging )Brighter/Broader Enhanced Colour Display 3)Large Screen 4)Touch Screen System 5)Enhanced Radio Facility 6)Mp3 System 7)Internet/GPRS 2. 0 8)Support for Ms-Office 9)Cool Applications Games 10)Bluetooth Connectivity 11)Wireless Earphones 12) Slim Body 13) 2. 0 Mega pixel Camera etc Product Portfolio Nokia launches handsets to drive mobility NEW DELHI Nokia launched two new affordable handset s models, 1110 and 1600, which target first-time buyers and have talking alarm and clock in five regional languages along with innovative features for ‘ease of use’. With these new mobile phones, Nokia has expanded its entry-level portfolio in India. The Nokia 1110 (black and white display) and Nokia 1600 (coloured display) are ideal for first time users as they have an inbuilt graphical demo mode which allow users to access and familiarise themselves with the main functions of the handset, even without inserting a SIM card. Another stand out feature of these new handsets is the unique Talking Alarm and Clock in five regional languages including Hindi, Tamil, Bengali, Marathi and Gujarati. Nokia handsets are renowned for their ease of use and the Nokia 1110 and 1600 phones continue this tradition with a new intuitive user interface that makes full use of graphical icons and large font sizes and the built-in hands-free speaker. With the new menu structure accessing basic features, such as managing calls and contacts become easier. In addition to polyphonic and MP3-grade sound ringtones, the Nokia 1110 and Nokia 1600 also feature a unique cost-management feature, such as Nokia Prepaid Tracker support to help users monitor their phone usage. This will be an operator dependent service. Reiterating Nokia’s intent to drive affordable mobility in India and grow the base of mobile phone users. Sanjeev Sharma, Managing Director, Nokia Mobile Phones, said: â€Å"With the introduction of these new handsets we have further strengthened our entry level product portfolio by bringing in feature rich handsets with localised applications. Only 5 percent of the population understands the English language. Nokia has always tried to reach out to the masses, which has been demonstrated by our past endeavours in introducing Hindi SMS and even in our earlier campaigns. These handsets are yet another example of Nokia’s innovation and commitment to introduce products that are relevant for Indian consumers. The Nokia 1110 and 1600 announce the dawn of a new age. Its unique talking alarm will wake up millions of Indians, not only to their daily lives, but also to a new era of mobility which has been captured in our campaign called Jaago India Jaago,† Detailing the rationale behind the Jaago India Jaago advertising campaign, Sharma said: â€Å"Indians are extremely proud of how the country has been progressing. The growth of mobility is one of the key indicators of the economic progress in India. The advertising campaign therefore uses the ‘Talking Alarm’ functionality of the Nokia 1110 and 1600 as a metaphor to convey how more and more Indians were waking up to mobility through Nokia handsets and participating in the progress. † Both these handsets also offer much longer talk time than the current entry phones. Nokia 1110 and Nokia 1600 phones have excellent voice quality and coverage based on state-of-the-art radio software. The new technology enables operators to add voice capacity within their networks smoothly and cost-efficiently while improving network capacity and call quality. These were all above were Some of Features of New Upcoming Models of Nokia. Now let us Study Some of the Nokia New Models its Features in Detail. They are as Follows:- NEW UPCOMING MODELS OF NOKIA Nokia 2630 Key Features Ultra-slim design measuring at only 9. 9 mm Capture and share photos with a VGA camera with 4x digital zoom Share and transfer data via Bluetooth, GPRS, email and Internet Listen to FM Radio in an instant with a one-touch key Personalize your Ringtone with any MP3 Audio File 1)Nokia 2760 Key Features Refreshing, trendy design that’s progressively stylish Capture stills or videos with a VGA camera or tune in to FM Radio for music enjoyment Enjoy larger user memory for storing more photos, MP3 ringtones and entries into phonebook Connect to the world via Bluetooth, GPRS and email 2)Nokia 6110 Key Features One touch navigation button provides easy access to GPS function and maps With HSDPA for fast web browsing and downloading of maps 2 megapixel camera and QVGA TFT 2. 2 screen Keeping your images crystal clear with lens slide protection screen Listen to your messages read aloud with Message reader ) Nokia E90 Key Features Browse the Internet and transfer media-rich files via HSDPA (up to 3. 6 Mbit/s enabled) and 3G high-speed mobile broadband Increase mobile productivity with applications for viewing and editing documents Talk on every continent with quad-band GSM and automatic switching between bands Access voice and data functions quickly and easily with convenient shortcut keys Locate meeting venues, restaurants, and places of interest with the integrated GPS Send images captured with the integrated 3. 2 megapixel camera with flash and autofocus 3)Nokia 1650 Key Features Easy one-touch key to activate FM radio in an instant Enjoy easy viewing with the 65,536 colors, large screen display and large font type when dialing Personalize your phone ring with quality MP3-grade and 32 Polyphonic ringtones Extend your talk time with Power Saver mode Convenient one-touch key to switch on built-in flashlight 4)Nokia 2355 Key Features Vibrant 128 x 128 pixels display in 65,536 colors Sleek polished fold design Integrated FM radio Integrated flashlight Internet ready with WAP 2. 0 browser Multimedia messaging (MMS) functionality )Nokia 1325 Key Features Slim 15. 2mm design Brilliant 65,536 color display (96 x 65 pixels) Convenient Integrated Handsfree Speaker 32-chord/voice polyphonic MIDI ringing tones Large phonebook with 400 contacts and 5 entries per contact 6)Nokia 1208 Key Features Experience enhanced visual with the 65,536 color display Dust and splash proof with rubberized keypad and anti-slippery back cover Bright flashlight for convenience a nd emergency Timer tracker feature helps you controls the duration of each call Multiple phonebook makes sharing phone easier Easy–to-use menu in multi languages with calendars 7)Nokia 1200 Key Features Dust and splash proof with rubberized keypad and anti-slippery back cover Bright flashlight for convenience and emergency Timer tracker feature helps you controls the duration of each call Multiple phonebook makes sharing phone easier Easy–to-use menu in multi languages with calendars 9) Nokia 2505 Key Features Sleek and elegant at a slim 16. 65mm Quick-press flashlight 65,536 colors with 128 x 160 pixels display Two-way handsfree speakerphone 32-polyphonic MIDI speaker Popular Nokia user interface with 4-way scroll and center-select key Store up to 300 contacts in phonebook, with 5 entries per contact SWOT ANALYSIS Introduction In this part of my investigation I am constructing a SWOT analysis for Nokia. I will have to Analyse the external factors that may prevent Nokia from re-launching WAP enabled mobile phones onto the market. SWOT Analysis SWOT Analysis, is a Strategic planning tool used t o evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a Project or in a Business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective SWOT ANALYSIS OF COMPANY NOKIA I) MODERN SWOT ANALSYIS A SWOT analysis conducts an external and internal scan of Nokias business environment, it is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S), or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. . STRENGTHS -Is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series 60 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years. 33% market share still the largest cell phone vendor by far, with double the market share of nearest competitr Size should enable Nokia to amortize R costs and to get cost advantages Brand position: probably one of the top 20 brands in the world WEAKNESSES -The N-Gage is considered a flop Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. Slow to adopt new ways of thinking: a go od example are clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model. OPPORTUNTIIES Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge New growth markets where cell phone adoption still has room to go, including India and other countries. Leverage its infrastructure business to get preference and a stronger position with carriers THREATS Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. Asian OEMs who are entering the market very agressively (TCL, nGo Bird) ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. Orange, O2, and many other operators globally are selling their own brand of phones. CONCLUSION From the Above Project I Had Come to this Conclusion That Nokia has Implemented Various Strategies in Developing It Products on a Large Scale Becoming No. 1 Leader in The World of Mobile Phones. Nokia has used various Techniques to implement its products into the market. As per my Opinion Nokia had introduced various schemes to attract people gain more goodwill into market. I would like to conclude that Nokia had been launching various new products Strategies throughout the year but still it is the No. 1 brand leader in Mobile Phones. Many people around the globe are purchasing Nokia phones as they are very cheap, good efficient to operate. Nokia had used various marketing strategies to enhance its products into market also they have used better efficient market segmentation strategies to market its products according to various segments of customers in the market. Nokia as such has used all Modern Good techiques to tackle problems of customers in market. Customer Care Feedback is also given more importance to increase the sales of product. Better, Efficient Advanced Techniques are used to increase the sales of product. Also Nokia is largest manufacturer of mobile phones in India also the No. 1 Leader in it. Various Promotional Strategies are being enrolled into the market to promote the products. New Models their Strategies are being well utilized to enhance the product.